Boarding for Breast Cancer (B4BC) Launches 2011 Check One, Two Campus Tour to Kick Off Initiatives for National Breast Cancer Prevention Month

B4BC Celebrates 15thAnniversary By Expanding Campus Tour Throughout State of California, Beginning October 4

Los Angeles, Calif.  (Sept. 28, 2011)  – Boarding for Breast Cancer (B4BC) is  kicking off Breast Cancer Prevention Month this October with the Second Annual Check One, Two Campus Tour from Oct. 4 – Nov. 4.  The tour will make stops at 17 campuses and organize community events at local shops, skate parks, surf breaks and music venues, providing educational information as well as prizes from Tour supporters Tilly's, Volcom, and Jones Soda Co.

As a friend of B4BC's Second  Annual Check One, Two Campus Tour, Tilly's will be  hosting special online and in-store events (at select locations), as well as selling B4BC Merchandise.  As part of  Volcom’s Giveback  Series, B4BC will benefit from  exclusive B4BC x Volcom product collaborations through  www.tillys.com and other retailers. Proceeds from  Tilly’s and Volcom product sales  will  fund B4BC's year-round educational outreach and prevention programs.Additionally, Jones Soda Co. is offering exclusive pink label B4BC bottles available now through nationwide chains.

“We can’t think of a better way to kick off National Breast Cancer Prevention Month than with ourfuture generation,” said Erika Seward, director of development, B4BC.  “Last year’s campus tour launch was met with a phenomenal response from a captive audience of students eager to engage and learn.  We are thankful to be embraced by these student groups and local communities. With the help of all of our friends, we look forward to  expanding  our educational outreach and program initiatives this Fall and year-round.

” 2011 CHECK ONE, TWO TOUR DATES are as follows:

October 4           Sacramento             CSU – Sacramento

October 5           Sacramento             UC – Davis 

October 6           San Jose                  San Jose State

October 6           San Francisco         Stanford University

October 7           San Francisco         UC – Berkeley

 October 11        Santa Cruz              UC – Santa Cruz

October 12         Irvine                        UC – Irvine

October 13         San Luis Obispo    Cal Poly

October 14         Santa Barbara        UC – Santa Barbara

October 18         San Bernardino      CSU – San Bernardino

October 19         Los Angeles            UCLA

October 20         Fullerton                   CSU – Fullerton

October 25         Los Angeles            Loyola Marymount University

October 26         Los Angeles            CSU – Los Angeles

November 2       Long Beach             CSU – Long Beach

November 3       San Diego               UC – San Diego

November 3       San Diego              San Diego State University

* Dates are subject to change

 

In addition to the campus tour, fans can show their support of B4BC and breast cancer preventionby shopping the  athlete-endorsed  B4BC x CCS Collection at  www.ccs.com.   B4BC Accessories and Apparel are now available alongside special edition  tee  collaborations with Bonfire, Billabong, Burton, CCS, Element, Etnies, Hurley, Neff, Nike 6.0, O'Neill, Roxy, Salomon, Skullcandy, Vans, Volcom, and WeSC. The "Design a B4BC Tee" winner, 21 year-old Deborah Gruber, will also have a featured design.   Every purchase will include B4BC health literature and one-hundred percent of  the proceeds, from October through December, will benefit  B4BC’s education and prevention programs.

B4BC’s Be Healthy.  Get Active.  Ride! platform is being introduced this Fall in support of their mission to promote healthy, active lifestyles.   Events and board-a-thons are planned, including the Fifth  Annual Skate the Coast, Los Angeles presented by Sun  Bum on October 29.  B4BC partners Boa Reel, Electric, Freshpark, Mizu, NSP, The North Face and VonZipper will show their support through product collaborations and promotional activation.

For more information, a full calendar of events,  to purchase product and  donate,  please  visit www.B4BC.org.    To stay informed and be inspired, join the B4BC family on Facebook  –www.facebook.com/boardingforbreastcancer - and Twitter – www.twitter.com/b4bc

About Boarding For Breast Cancer Boarding for Breast Cancer

(B4BC) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large.  Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention. To learn more, visit www.B4BC.org. 

Contact:

Crystal Yang, B4BC PR, crystal.yang@heycrystal.com, 310-940-2228